Women’s Business Enterprise National Council
The Challenge
A total takeover of a standard convention center sets the Women’s Business Enterprise National Council’s annual event apart.
Since 2009, Hargrove transforms a utilitarian convention center into a stylish and inviting conference and exhibit hall for the Women’s Business Enterprise National Council (WBENC). To succeed, we create a vibrant environment conducive for business and 1:1 networking for WBENC’s annual conference and business fair – the largest gathering of corporate and government buyers and Women’s Business Enterprises in the country. The Hargrove team tackles everything from staging to décor to technical elements for multiple general sessions and receptions.
Each year, the custom event hosts more than 350 exhibitors, covers 400,000+ square feet, and attracts over 3,500 visitors.
As the General Service Contractor, Hargrove creates a custom environment for each show that transforms the entire space, integrating dramatic branding opportunities for both WBENC and their sponsors, and incorporating custom thematic elements designed to blend the local flavor and flair into an immersive experience for all attendees.
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